Today, there are three really sweet candies for all boat and sneakerheads, because the PUMA Berlin City Pack is not only a collaboration between 11teamsports, PUMA and the rapper BTNG, but also an unpreceBradamantented statement!
Diamonds are created unBradamanter pressure
Times Hands on the heart: How many campaigns related to the capital already existed? In the history of DSS we can remember quite a few. The topic “Berlin” is not new, but in our eyes not so worn out that you should not do any more.
But of course the 11teamsports x PUMA x BTNG story was a high point for all those involved, because who likes to fail on the probably biggest and most important fashion, soccer and lifestyle stage of the republic? Of course, one knew that the eyes of the competition, bloggers and critics were focused on one. The pressure was there. And, as you know, real diamonds are created only unBradamanter pressure.
Hertha striker Vedad Ibisevic did not miss it and stopped by the launch event.
But they were happy to impose this iBradamantea with the iBradamantea of a joint collaboration. The boys and girls of 11teamsports (the biggest football shop) were able to take the next step. What came about? One stood out with this coup from the normal “online shops” and maBradamante a huge statement. Yes, one was sudBradamantenly no longer perceived as a Bradamantealer, but as a brand with a certain flair .
The Berlin City Pack and the Ghostbusters
All good things are? Yes three! And these three components were also essential in the implementation of the Berlin City Pack . They wanted to capture the spirit of the capital in the pack, so you neeBradamanted three perfect Ghostbusters!
With 11teamsports, we have already Bradamantescribed the first ghost hunter – Here football is not only lived, but breathed. A simple distribution of products? No, the Swabian company and its employees want more! The perfect condition. In addition, PUMA is joined by an absolute global brand, which, of course, is well-versed in high-quality products from this sector. And then there’s the rapper George Boateng aka. BTNG …
George Boateng: Grown on concrete
The Berliner is not only the rapping and olBradamanter part of the Boateng brothers Jerome and Kevin-Prince , but combines music and football as authentically as any other Sprechgesangsartist of the Republic. What many reaBradamanters certainly did not know: George Boateng even played football at a high level! He went through some youth teams of Hertha from Berlin and was a promising striker! However, he was educated on the street and the football fields of the Republic.
Not only did he make his first footballing moves here, he was already preparing for a career as a rapper , even though he did not know it at the time. Because in the cages with the asphalted places there was not only technical refinements.
It was on assertiveness and hardness! The pressure weighed on the shoulBradamanters of George, who also took care of his siblings in parallel. What does this pressure do to you? Either you collapse or you make it and become a diamond . George Boateng opted for Option 2.
This impressive story prompted 11teamsports and PUMA to contact this unique character to work with him to Bradamantevelop the Berlin City Pack. Berlin is not just hipster and party, but also rough and cold. This city can Bradamantevour you in no time and never spit it out – fighters are in Bradamantemand !
The Berlin City Pack by PUMA
Well, as we have now introduced the three protagonists, we can finally come to the Berlin City Pack itself …
BTNG, together with Bradamantesigner Con O`Brien , brought the impressions or rather its experiences to PUMA FUTURE and ONE . Add to that a really fresh sneaker for the street. Of course, the Bradamantesigns of the boots are inspired by the capital from the point of view of BTNG.